{"id":4286,"date":"2026-04-17T07:44:13","date_gmt":"2026-04-17T00:44:13","guid":{"rendered":"https:\/\/quantrikd.mitc.edu.vn\/?p=4286"},"modified":"2026-04-17T08:18:11","modified_gmt":"2026-04-17T01:18:11","slug":"thuong-mai-nghe-thuat-cua-su-ket-noi-trong-ky-nguyen-moi","status":"publish","type":"post","link":"https:\/\/quantrikd.mitc.edu.vn\/gioi-thieu\/thuong-mai-nghe-thuat-cua-su-ket-noi-trong-ky-nguyen-moi.html","title":{"rendered":"Th\u01b0\u01a1ng M\u1ea1i : Ngh\u1ec7 Thu\u1eadt C\u1ee7a S\u1ef1 K\u1ebft N\u1ed1i Trong K\u1ef7 Nguy\u00ean M\u1edbi"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1, ng\u00e0nh Kinh doanh th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng c\u00f2n g\u00f3i g\u1ecdn trong kh\u00e1i ni\u1ec7m &#8220;mua r\u1ebb &#8211; b\u00e1n \u0111\u1eaft&#8221; truy\u1ec1n th\u1ed1ng. T\u1ea1i Khoa QTKD-DL-TT tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng Th\u01b0\u01a1ng Mi\u1ec1n Trung, ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a: <strong><em>Th\u01b0\u01a1ng m\u1ea1i ch\u00ednh l\u00e0 ngh\u1ec7 thu\u1eadt c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i.<\/em><\/strong> \u0110\u00f3 l\u00e0 s\u1ef1 g\u1eafn k\u1ebft tinh t\u1ebf gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1eefa gi\u00e1 tr\u1ecb b\u1ea3n s\u1eafc v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, v\u00e0 gi\u1eefa c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u1edbi c\u1ea3m x\u00fac con ng\u01b0\u1eddi.<\/p>\n<ol>\n<li><strong> K\u1ebft n\u1ed1i chu\u1ed7i gi\u00e1 tr\u1ecb: T\u1eeb <\/strong><strong>s<\/strong><strong>\u1ea3n xu\u1ea5t \u0111\u1ebfn <\/strong><strong>h<\/strong><strong>\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng<\/strong><\/li>\n<\/ol>\n<p>Trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i, ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng m\u1ea1i \u0111\u00f3ng vai tr\u00f2 l\u00e0 &#8220;ki\u1ebfn tr\u00fac s\u01b0&#8221; \u0111i\u1ec1u ph\u1ed1i d\u00f2ng ch\u1ea3y h\u00e0ng h\u00f3a. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u00e2u trung gian, th\u01b0\u01a1ng m\u1ea1i gi\u00fap:<\/p>\n<ul>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t: Chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng th\u00e0nh &#8220;ng\u00f4n ng\u1eef&#8221; cho nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 thi\u1ebft y\u1ebfu.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a Logistics: \u0110\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t v\u00e0 t\u1ed1c \u0111\u1ed9 nhanh nh\u1ea5t.<\/li>\n<li>N\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb: Th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i bi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd \u0111\u01a1n thu\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><strong><img class=\"lazyload alignnone size-full wp-image-4287\" src=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1.jpg\" data-orig-src=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27467%27%20viewBox%3D%270%200%20700%20467%27%3E%3Crect%20width%3D%27700%27%20height%3D%27467%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-24x16.jpg 24w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-36x24.jpg 36w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-48x32.jpg 48w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-200x133.jpg 200w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-400x267.jpg 400w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1-600x400.jpg 600w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-1.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong> K\u1ebft n\u1ed1i <\/strong><strong>c<\/strong><strong>\u00f4ng ngh\u1ec7 v\u00e0 <\/strong><strong>t<\/strong><strong>r\u1ea3i nghi\u1ec7m s\u1ed1<\/strong><\/li>\n<\/ol>\n<p>Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc cu\u1ed9c c\u00e1ch m\u1ea1ng ch\u01b0a t\u1eebng c\u00f3. Vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u ng\u00e0nh n\u00e0y t\u1ea1i m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc hi\u1ec7n nay t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o:<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; \u0110a k\u00eanh (Omnichannel): X\u00f3a b\u1ecf ranh gi\u1edbi gi\u1eefa kh\u00f4ng gian th\u1ef1c v\u00e0 \u1ea3o, t\u1ea1o ra h\u00e0nh tr\u00ecnh mua s\u1eafm kh\u00f4ng \u0111i\u1ec3m ch\u1ea1m.<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi: S\u1eed d\u1ee5ng AI v\u00e0 Big Data \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc.<\/li>\n<\/ul>\n<p><strong><img class=\"lazyload wp-image-4288 aligncenter\" src=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2.jpg\" data-orig-src=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2.jpg\" alt=\"\" width=\"714\" height=\"375\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27714%27%20height%3D%27375%27%20viewBox%3D%270%200%20714%20375%27%3E%3Crect%20width%3D%27714%27%20height%3D%27375%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-24x13.jpg 24w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-36x19.jpg 36w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-48x25.jpg 48w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-200x105.jpg 200w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-400x210.jpg 400w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-600x315.jpg 600w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-768x403.jpg 768w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2-800x420.jpg 800w, https:\/\/quantrikd.mitc.edu.vn\/file\/2026\/04\/HINH-2.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 714px) 100vw, 714px\" \/><br \/>\n<\/strong><\/p>\n<ol start=\"3\">\n<li><strong> K\u1ebft n\u1ed1i <\/strong><strong>d<\/strong><strong>i s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi <\/strong><strong>t<\/strong><strong>h\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/strong><\/li>\n<\/ol>\n<p>M\u1ed9t trong nh\u1eefng s\u1ee9 m\u1ec7nh cao c\u1ea3 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i l\u00e0 \u0111\u01b0a nh\u1eefng gi\u00e1 tr\u1ecb b\u1ea3n s\u1eafc v\u01b0\u01a1n xa.<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m l\u00e0ng ngh\u1ec1: K\u1ebft n\u1ed1i tinh hoa th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng v\u1edbi quy chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf.<\/li>\n<li>Giao thoa v\u0103n h\u00f3a: M\u1ed7i giao d\u1ecbch xuy\u00ean bi\u00ean gi\u1edbi l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh qu\u1ed1c gia, \u0111\u01b0a n\u00f4ng s\u1ea3n v\u00e0 h\u00e0ng h\u00f3a Vi\u1ec7t Nam chi\u1ebfm l\u0129nh v\u1ecb th\u1ebf tr\u00ean b\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng m\u1ea1i th\u1ebf gi\u1edbi.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> K\u1ebft n\u1ed1i <\/strong><strong>c<\/strong><strong>on ng\u01b0\u1eddi v\u00e0 <\/strong><strong>\u0111<\/strong><strong>\u1ea1o \u0111\u1ee9c kinh doanh<\/strong><\/li>\n<\/ol>\n<p>Suy cho c\u00f9ng, m\u1ecdi c\u00f4ng ngh\u1ec7 hay quy tr\u00ecnh \u0111\u1ec1u ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi. Ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i trong th\u01b0\u01a1ng m\u1ea1i c\u00f2n l\u00e0:<\/p>\n<ul>\n<li>Ngh\u1ec7 thu\u1eadt \u0111\u00e0m ph\u00e1n: T\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p &#8220;Win-Win&#8221; \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c b\u1ec1n v\u1eefng.<\/li>\n<li>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i: K\u1ebft n\u1ed1i l\u1ee3i \u00edch doanh nghi\u1ec7p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p>H\u1ecdc ng\u00e0nh Kinh doanh th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Khoa QTKD-DL-TT tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng Th\u01b0\u01a1ng Mi\u1ec1n Trung, sinh vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng nghi\u1ec7p v\u1ee5 s\u1eafc b\u00e9n m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i t\u01b0 duy c\u1ee7a m\u1ed9t <strong><em>&#8220;ng\u01b0\u1eddi k\u1ebft n\u1ed1i&#8221;<\/em><\/strong><strong>.<\/strong><\/p>\n<p>Ch\u00fang t\u00f4i tin r\u1eb1ng, khi b\u1ea1n n\u1eafm v\u1eefng ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i, b\u1ea1n s\u1ebd n\u1eafm gi\u1eef ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c.<\/p>\n<p style=\"text-align: right\"><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 T\u00e1c gi\u1ea3: Ph\u1ea1m Th\u1ecb V\u00e2n<\/em><\/p>\n<p><strong>Th\u00f4ng tin li\u00ean h\u1ec7:<\/strong><\/p>\n<p>Khoa Qu\u1ea3n tr\u1ecb Kinh doanh \u2013 Du l\u1ecbch \u2013 Th\u1eddi trang<\/p>\n<p>V\u0103n ph\u00f2ng: Ph\u00f2ng 105 \u2013 C\u01a1 s\u1edf 2 \u2013 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng th\u01b0\u01a1ng Mi\u1ec1n Trung<\/p>\n<p>01 Nguy\u1ec5n H\u1eefu Th\u1ecd, ph\u01b0\u1eddngTuy H\u00f2a, T\u1ec9nh \u0110\u0103kL\u0103k<\/p>\n<p>\u0110i\u1ec7n tho\u1ea1i\/zalo: 0935.701.707<\/p>\n<p>Email:\u00a0<a href=\"mailto:qtkddltt.tic@gmail.com\">qtkddltt.tic@gmail.com<\/a><\/p>\n<p>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/quantrikinhdoanh.mitc\">quantrikinhdoanh.mitc<\/a><\/p>\n<p>Website:\u00a0<a href=\"http:\/\/quantrikd.mitc.edu.vn\/\">quantrikd.mitc.edu.vn\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[114,167],"tags":[],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/posts\/4286"}],"collection":[{"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/comments?post=4286"}],"version-history":[{"count":1,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/posts\/4286\/revisions"}],"predecessor-version":[{"id":4289,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/posts\/4286\/revisions\/4289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/media\/4287"}],"wp:attachment":[{"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/media?parent=4286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/categories?post=4286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/tags?post=4286"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/quantrikd.mitc.edu.vn\/rest\/wp\/v2\/yst_prominent_words?post=4286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}